The tourism potential of the Adjara region was showcased at the 9th International Tourist Fair in Wroclaw, Poland, seeing visitors express particular interest in the eco-tourism, culinary and skiing destinations in Adjara, Georgia.
The Adjara Tourism Department representatives who participated in the exhibition alongside the Georgian National Tourism Administration (GNTA) and various Georgian tourism agencies, met with advertising and tourist companies during the event to discuss further opportunities for billateral cooperation.
The Marshal of Silesian Voevodship visited the Georgian stand at the fair, together with Davit Gabaidze, the head of Adjara’s Supreme Council. The council delegation participated in the opening ceremony of the event and the press conference, where Gabaidze talked about the importance of regional collaboration and discussed the projects already completed.
By the end of the year, the Adjara Tourism department plans to participate in two more exhibitions in Poland, in Katowice and in Warsaw. Poland is regarded as one of the key tourism markets to explore for the Adjara region, and a special marketing campaign in that regard is to be launched from spring this year.